moreton welly store

In 1994, Jon Holloway launched Garden Trading as a garden-focused business. Establishing a career in the development of products for some of the world’s retailers, Jon wanted Garden Trading to focus on combing simple and stunning designs with high-quality outdoor products that would stand the test of time. Taking further inspiration from both the British countryside and the city lifestyle trends, the Garden Trading collections are designed and developed in their Oxfordshire home.

Alongside the product team, Jon then travels around the world to find innovative materials and highly-skilled artisans to bring their ideas to life, striving to produce them using natural, unique and raw materials where possible. After a brief spell under the ownership of Joules in 2021, Garden Trading is now once again an independent business

Whilst we primarily focus on storage here at Store, we can’t help but showcase some of the Garden Trading outdoor range as they have a special place in our hearts and possibly our gardens.