Classico Toilet Roll Stand

Founded almost 45 years ago as a housewares design company, Interdesign, now iDesign, started with a core goal in mind to offer reasonably priced but innovative storage products for the home

They now boast a large range of thoughtfully designed products that provide tidy solutions to declutter and organise everyday living spaces across the bathroom, kitchen, pantry, wardrobe, laundry room and much more.

Based in Solon, Ohio (just outside Cleveland) the iDesign range is now sold in over 100 countries across multiple continents. The latest collaboration sees IDesign join forces with The Home Edit team of Clea & Joanna, reinventing traditional organising product and merging it with good design and fab. interior styling whilst keeping a close eye on functionality and longevity. Creating new spins on old iDesign favourites, we just love some of the products they’ve created together.

Ranking over 1.3 million followers on Instagram, iDesign's hook-up with TheHomeEdit team really has produced some great new ideas to declutter and organise with style. The collaboration has led to other great collabs. , including Sarah Tanno (Lady Gaga’s make-up artist) who's created a new range of cosmetic storage with iDesign, alongside the kitchen storage collabs with The Spruce and professional organiser, Ria Safford.